Written by: Brand Manuel

Beauty, a social motivator

If we look back in our past, for Egyptians and Greeks beauty was synonymous with harmony and perfection. The Greeks interpreted Beauty as a question of symmetry and proportion. The Romans expanded conception of beauty to the entire body and its details such as height, muscles, length of extremities, features marked with a perfect profile.

The conception of beauty may be different across cultures and is certainly changing with the passage of the years. There is no doubt that this is a subjective appraisal with the consequence that what is beautiful for one person might not appear it to another. But we have created a few canons of beauty which are a set of characteristics that society in general considered as attractive, desirable and beautiful.

Beauty standards are adopted and improved by medical science and believe it or not celebrities themselves. Sectors of society are not only influenced by the appearance of these so called celebrities, they tend to create a thin line between beauty and lifestyle.

The motivations to claim treatment in cosmetic surgery are determined sometimes by the current orientation of our society towards youth and in which a youthful and dynamic physical appearance is paramount to be able to compete on equal terms. Similar importance has a good physical appearance in most of the professions and in communication with the social and emotional environment. Also influences fashion, today oriented towards better care and greater exposure of the body. Thus, the tendency to own beautification people, due to the power of beauty to change perception and behavior, is a growth industry.

But recent research published in the Journal of the American Medical Association just put into question the utility of such interventions. As noted in the conclusions of the study, retouched by cosmetic surgery people are not more attractive. However, not all findings are negative for the operated. While we cannot alter our beauty, we can alter our age appearance, since the touch-up can make us appear up to half a decade younger.

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