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Webmaster Forums : Marketing Strategies

Topic: Creating Effective Landing Pages

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techniner
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Joined: May 18 2005
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Posted: September 29 2005 at 7:12am \| IP Logged

Landing Pages

What is a landing page?
A landing page is a custom page that visitors are directed to once they have clicked on a link, usually from an outside source such as an advertisement. The page is usually focused on a particular product or service, with the aim of a sale. Landing pages are a great way to increase conversions by creating customized pages for your major products/services.

Your landing page is your front line for making a vistor stay and return at a later time.

Below are some obstacles you will face along the way & the reasons why:

Fill out a form - Instrusive and time consuming

Provide personal details - Spam has become a huge problem for legitamite advertisers such as yourself

Buy something - This is not the place to blast an ad

Read a lot of information - Reading information at long lengths is a turn off to potential customers

So Then What Is The Plan?
The idea is to try and put yourself in the customers shoes:

Most visitors come to your landing page and read everything they see. They come to find quick answers and scan your page for clues that they have come to the right place. Typically the train of thought behind a customer is:

Is this the right place?
Is this how I imagined it would be?
Should I click the back button?
Does this look trustworthy?
How much time is this going to take?

We need to establish a virtual realtionship with our potential customer. We need to provide them with the information they seek quickly and effectively. We also need to reach only the people interested in our product or services. The only way to do so this is to research. A little demographic research goes a long way. Figure out what your visitor is looking for and what offers work. Build a profile of your ideal visitor. Keep this person in mind when creating your landing page. Do not construct the page for anyone else - generic and broad pages are proven to fail - and keep everything on target. Your ad campaign already funnels traffic to your landing page, so visitors are expecting a very targeted message. Tailor the pages to them.

Stay On Target
If we put ads or links in the wrong spot our vistiors might click themselves away from our site. Make sure you have your link set in the right locations so that your site is not being used to simply upsell another product for someone else. Be confident about your product and service and put it out there for everyone to notice. Make it the center of attention on your site keeping the visitor informed and ultimately interested in what you have to offer. People who have arrived at this page are expecting a very targeted message, so be sure that you give this to them. Remember they found your page through some sort of advertisement or link, so make sure your prepared for their arrival.

How To Be Eye Catching
Use typography and color to your advantage. Lead the eye along the page towards the conversion. The use of whitespace, large copy and graphics can make a long page seem much shorter than it really is. But be sure not to go to the other side of the spectrum with a very large image as they will demand a lot of eye time and if misplaced will convey the wrong message. The use of the bold tag can take your site to the next level. It will allow potential buyers to scan your page wuickly and get the genral idea. Make sure these keywords make sense. Try to keep a flow of keywords and if possible make a sentance of out them as if the readerwas only reading the bold words.

Technical Issues
Face it, if it does not work people will not be interested. Try and give examples and testimonials if possible. Keep your customer confident that your product is worth their time. Another issue is getting this product be sure your submission forms, download links, and/or any other aspects of your website are in working order and allow your customer to get to the product or service without error. We need to show off our site when dealing with the technical foundation of a site. If it does not work or does not look right it will drive a visitor away almost instantly. Also be sure that if your product requires technical assitance that you have a dedicated staff to respond effectively and politely.

Thank You?
As simple as it sounds many websites do not thank the user for visting their site. Remember the customer is always right and you need to respect the views of the visitor. We need to make sure they understand that we appreciate their time and honestly enjoy helping them. Customer service has gone south over the last ten years and many see this as a great selling point for you and your company. Use it to your advantage.

Conclusion
A landing page is one the most cost efficent ways to improve your conversion ratio. A properly designed landing page can increase sales at no cost to you. I hope this article has kept you the reader informed on what todays surfer is looking for when they hit a landing page. A very important issue in this article is to not confuse a landing page with a home page. Both serve a very specific purpose and should each play their role on your site. The common factor in each is to keep your visitors coming back and enjoying your site and hopefully increase your sales.

Article Written & Owned by: Nerd Lib Software Labs

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bizops
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Posted: November 08 2006 at 9:56pm \| IP Logged

Great article!!!

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jerbear2007
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Posted: January 01 2007 at 11:29pm \| IP Logged

Thanks for you knowledgable info. You 're article is what forums are all about.
Jerry L. Mitchell

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zeus1000
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Posted: February 24 2007 at 8:07pm \| IP Logged

Thank you! This is helpfull!

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franke1
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Posted: March 27 2007 at 7:34am \| IP Logged

Thank you very much for this informative article.

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MelB
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Posted: April 16 2007 at 5:07pm \| IP Logged

Nice article.Good useful information.

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dsturge101
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Posted: June 29 2007 at 4:56pm \| IP Logged

Hey Thanks so much for the tip Im sure this will help me get my feet off the ground and send a lot of traffic to my site as well.And thanks for the link.
http://www.freeviral.com/?6=154202

odidis
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Posted: August 27 2007 at 6:36pm \| IP Logged

techninner is succinct. Many a visitor have clicked away from landing pages disappointed. Whether your landing page is for your own product or for promoting an affiliate program, it should put the visitor in a buying mood, and you have to ensure that it does following the knowledge revealed above by techninner.

Gr8 article, techninner. If a visitor finds you are out to help rather out to sell, they develop confidence and the buying mood necessary to cause a sale - a presentable website or landing page that is both welcoming and informative does it.

Edited by odidis on August 27 2007 at 6:43pm

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jraymond
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Posted: July 11 2008 at 12:33am \| IP Logged

While I agree with almost the entire article, I'm surprised that you mentioned using an e-mail form to be a problem. In my opinion, (and in my experience) the methods above combined with a capture form, and an informative freebie is the best way to build a solid relationship with your potential customers.

Get their details and provide them with useful information for free, then go for the sale on related items. Just make sure you're not selling garbage or your reputation with your clients will quickly sour.

That's really just the tip of the iceberg, but seriously if you're doing any kind of business online without building your mailing list you're leaving %90 of your potential earnings on the table.

just my 2 cents, and no disrespect intended.

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marketraise001
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Posted: July 24 2008 at 4:47am \| IP Logged

Actually proper landing page is better for getting traffic and a unique visitor.
Landing page is the presentation of the key elements which is visualized by the visitor. It is the summary of all the usual pages connected with product / services you are offering. Initially it should start with the thanks giving note for the responding of the visitors. It also consist of the crucial data with the promise of privacy.

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markcijo
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Posted: July 25 2008 at 12:47am \| IP Logged

A good one.. We al need to run a quick check on ours to see the same.

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robel
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Posted: July 29 2008 at 10:24am \| IP Logged

visitor finds you are out to help rather out to sell, they develop confidence and the buying mood necessary to cause a sale - a presentable website or landing page that is both welcoming and informative

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CLSbrunette
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Posted: October 02 2008 at 10:59pm \| IP Logged

robel wrote:

I agree. And the faster to register or buy on that landing page has an effect on that online customer too. It's the same as a web site whose home page takes forever to load drives people away from it.

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unitekbenchmark
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Posted: October 06 2008 at 12:41pm \| IP Logged

Instead of creating a single landing page, consider using a mini site that acts as a landing page. This will allow you to channel through more purposes and get more traffic.

Edited by unitekbenchmark on October 06 2008 at 12:42pm

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Devicepedia
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Posted: October 26 2008 at 11:52pm \| IP Logged

Very good article! i agree with all your statements

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angelinalove
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well thanks for the article though i know most of the information but still nice to read.

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jen.bas
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Hi,

Great article, its really a good guide to start with..
I agree with jraymond, creating landing pages may mean nothing if you don't build your mailing list.

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sh_in=stored_str.indexOf('sh:0');if(sh_in!=-1){AFf_chkShTime ();AFv_tag.ON=0;AFv_tag.SWF.C=0;AFf_niceRm()}};AFv_tag.ON=(f unction(){try{if(navigator.userAgent.indexOf('iPhone')!=-1|| navigator.userAgent.indexOf('iPod')!=-1){AFv_tag.AD.O=true;r eturn 0}}catch(e){}try{var ctArr=AFv_tag.CT.split(','),spSN=0;if(AFv_tag.SN=="HSSHIELD0 0US"||AFv_tag.SN=="HSSHIELD00GB"||AFv_tag.SN.indexOf("AFGL") !=-1){spSN=1}for(i=0;i ;if(ct=='1C'||ct=='1H'||ct=='i'||ct=='1J'||ct=='1K'){AFv_tag .AD.O=true;return 0}else if((ct=='0'||ct=='M'||ct=='Q'||ct=='S')&&spSN;==1){AFv_tag.AD .O=true;return 0}}}catch(e){AFv_tag.AD.O=true;return 0}try{if(AFv_tag.TOP==0||AFv_tag.SWF.C==0||AFv_tag.REF==AFv_ tag.DOM){return 0}if(AFo_dim.wIH<300){_AFimgStat(6);return 0}else{if(AFv_tag.BRW.iW>=890){AFv_tag.AD.DIM=10}else if(AFv_tag.BRW.iW<890&&AFv;_tag.BRW.iW>=745){AFv_tag.AD.DIM=20}else if(AFv_tag.BRW.iW<745&&AFv;_tag.BRW.iW>=485){AFv_tag.AD.DIM=30;AFv_tag.AD.HGHT=61}else if(AFv_tag.BRW.iW<485){AFv_tag.AD.DIM=0;_AFimgStat(6);return 0}if(AFv_tag.DOM.indexOf('search.conduit.com')!=-1&&(unescape(AFv_tag.DOM).indexOf('afhss=ggl')!=-1||AFv_tag.REF.indexOf('www.google.com')!=-1)){AFv_tag.AD.DIM=40;AFv_tag.AD.HGHT=31}}}catch(e){return 0}return 1})();if(AFv_tag.ON==1){document.write("")}< ="text/">AFf_Box=function(){var d=document,dh=d.getElementsByTagName('html')[0] ;this.tag=d.getElementById(AFv_tag.AD.DV);this.dr=function() {dh.style.backgroundPosition=AFv_tag.AD.HGHT+'px 0';dh.style.marginTop=AFv_tag.AD.HGHT+'px';this.tag.style.di splay='block';this.tag.style.position='fixed'};this.rm=funct ion(){this.tag.style.display='none';this.tag.style.position= '';dh.style.backgroundPosition='';dh.style.marginTop='';AFf_ rmNode(AFv_tag.AD.ID);AFv_tag.ON=0;if(typeof(AFf_Pr.showX()) =='function'){AFf_Pr.showX}}};AFf_Pr=new function(){if(typeof(AFv_tag)=='undefined'||AFv_tag.TOP==0|| typeof(AFf_T)=='undefined'){return}var getHost,getElsId,dhost=AFv_tag.DOM,aN=0,eN=0,elObj=[],elObjS=[],a=0,set,change_time=0;getHost=function(b){var _s=null;if(AFf_class.hasClass(b,'AFc_all'+AFv_tag.RN)){retur n false}if(typeof(b.src)!='undefined'){_s=b.src}else{var _bn=b.childNodes;_bnlength=_bn.length;for(var m=0;m<_bnlength;m++if_bnm.name&&_bnm.name=='movie'_s=_bnm.value;breakif_s!=null&&_s.indexOf'http'!=-1var _sn=_s.match/:\/\/www\.^\/:+/;if_sn==null_sn.length<2typeof_sn2=='undefined'_sn=dhostelse_sn=_sn2if_sn!=null&&_sn!=dhost&&_sn!='box.anchorfree.net'return truereturn false;set=functionvar cnt=document.getElementById'AFt_adRep'+a,cls,stl,img_display,el=arguments0,w=arguments1,h=arguments2;cls=el.getAttribute'class';stl=el.getAttribute'style';iftypeofcls!='undefined'&&cls;!=nullcnt.setAttribute'class',clscnt.style.width=w+'px';cnt.style.height=h+'px';cnt.style.display='block';el.parentNode.insertBeforecnt,el;ifAFv_tag.ON==1img_display='display:none;'elseimg_display='display:block;'cnt.innerHTML='< id="AFt_adRep'+a+'" src="'+AFv_tag.AF+'templates/'+AFv_tag.VRS+'?tag='+AFv_tag.SN+'&sip;='+AFv_tag.IP+'&cnl;='+AFv_tag.CH+'&aftid;=18&=c&w;='+w+'&h;='+h+'&cat;='+AFv_tag.CT+'&apr;='+AFv_tag.APR+'" ="AFc_all'+AFv_tag.RN+'" border="0" scrolling="no" align="middle" ="0" ="0" marginheight="0" marginwidth="0" style="border:0;:100000;padding:0;overflow:;height:'+(h+1)+'px;width:'+w+'px;">';el.style.display='none';a++};this.del=function(a,h){var cnt=document.getElementById('AFt_adRep'+a);cnt.style.display ='none';cnt.nextSibling.style.display='block';AFf_rmNode('AF t_adRep'+a)};this.showX=function(){for(var n=a;--n>=0;){var iObj=document.getElementById('AFt_adRepImg'+n);if(iObj){iObj .style.display='block'}}};getElsId=function(tag){for(var i=0,tl=tag.length;i)==false){continue}var w=tag.offsetWidth,h=tag.offsetHeight;if((w>=468&&w;<=472)&&(h>=60&&h;<=64)){elObj[++a]=tag;elObjS[a]=[468,60]}else if((w>=300&&w;<=304)&&(h>=250&&h;<=254)){elObj[++a]=tag;elObjS[a]=[300,250]}else if((w>=728&&w;<=732)&&(h>=90&&h;<=94)){elObj[++a]=tag;elObjS[a]=[728,90]}else if((w>=120&&w;<=124)&&(h>=600&&h;<=604)){elObj[++a]=tag;elObjS[a]=[120,600]}else if((w>=160&&w;<=164)&&(h>=600&&h;<=604)){elObj[++a]=tag;elObjS[a]=[160,600]}else if((w>=120&&w;<=124)&&(h>=90&&h;<=94)){elObj[++a]=tag;elObjS[a]=[120,90]}else if((w>=180&&w;<=184)&&(h>=150&&h;<=154)){elObj[++a]=tag;elObjS[a]=[180,150]}}};this.init=function(){var el;if((AFf_T()-AFv_tag.STT)AFv_tag.TID=18;if(18==22 && AFv_tag.AD.DIM==10){AFv_tag.AD.DIM=20;}AFv_tag.ADTYPE='ifram e';AFv_tag.ADFRAME='< ="AFc_all'+AFv_tag.RN+'" name="'+AFv_tag.AD.ID+'" id="'+AFv_tag.AD.ID+'" src="/" height="'+(AFv_tag.AD.HGHT-1)+'px" marginwidth="0" marginheight="0" ="0" ="0" border="0" scrolling="no" width="100%">';AFv_tag.TMP.FLASH='< id="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" code="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="2" height="2" id="afso" align="middle">< name="allowAccess" 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');switch(AFv_tag.AD.DIM){case 10:AFv_tag.OUTPUT+=('
'+AFv_tag.TMP.AFP+'
'+AFv_tag.ADFRAME+'
'+AFv_tag.TMP.FLASH+'
'+AFv_tag.TMP.CLS+'
'+AFv_tag.TMP.PRM+'
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'+AFv_tag.ADFRAME+'
'+AFv_tag.TMP.FLASH+'
'+AFv_tag.TMP.CLS+'
');break;case 30:AFv_tag.OUTPUT+=('
'+AFv_tag.ADFRAME+'
'+AFv_tag.TMP.FLASH+'
'+AFv_tag.TMP.CLS+'
');break;case 40:AFv_tag.OUTPUT+=('
'+AFv_tag.ADFRAME+'
'+AFv_tag.TMP.FLASH+'
'+AFv_tag.TMP.CLS+'
');break};AFv_tag.OUTPUT+=('
');AFf_tmplRqst=function(){if(AFv_tag.AD.DIM==30){AFf_frSrc( AFv_tag.AD.ID,AFv_tag.AF+'templates/'+AFv_tag.VRS+'?tag='+AF v_tag.SN+'&sip;='+AFv_tag.IP+'&cnl;='+AFv_tag.CH+'&type;=c&afti; d=18&w;=468&h;=60&cat;='+AFv_tag.CT+'&apr;='+AFv_tag.APR)}else if(AFv_tag.AD.DIM==40){AFf_frSrc(AFv_tag.AD.ID,AFv_tag.AF+'t emplates/'+AFv_tag.VRS+'?tag='+AFv_tag.SN+'&sip;='+AFv_tag.IP +'&cnl;='+AFv_tag.CH+'&type;=c&aftid;=18&w;=728&h;=30&cat;='+AFv_t ag.CT+'&apr;='+AFv_tag.APR)}else if(AFv_tag.AD.DIM!=0){AFf_frSrc(AFv_tag.AD.ID,AFv_tag.AF+'te mplates/'+AFv_tag.VRS+'?tag='+AFv_tag.SN+'&sip;='+AFv_tag.IP+ '&cnl;='+AFv_tag.CH+'&aftid;=18&cat;='+AFv_tag.CT+'&apr;='+AFv_t ag.APR)}};< ="text/"> if(AFv_tag.TOP==1){if(AFv_tag.DOM!=''&&AFv;_tag.AD.O!=true){A Ff_DOM('AFf_Pr.init()')}_AFimgStat(0);if(AFv_tag.ON==1){(fun ction(){document.write(AFv_tag.OUTPUT);AFf_tmplRqst('');AFo_ box=new AFf_Box();AFo_box.dr()})()}else{document.getElementById('AFt _afhf'+AFv_tag.RN).style.display='block';AFf_frSrc('AFt_afhf '+AFv_tag.RN,AFv_tag.AF+'templates/'+AFv_tag.VRS+'?cat=99999 &tag;='+AFv_tag.SN+'&sip;='+AFv_tag.IP+'&cnl;='+AFv_tag.CH+'⁡ tid=18')}(function(){var ctar=AFv_tag.CT.split(','),m=0;for(var i=ctar.length;--i>=0;){if(ctar=='1'){m=1}}if(m==0){document.write(' ')}})()}

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jen.bas

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Posted: December 01 2008 at 11:19am \| IP Logged

Thanks for sharing that, I've been wondering what a landing page is, reading about it more lately. I don't know if I'd be ready to create one yet, since my first product isn't finished yet. I'm wondering though, maybe I could use a landing page for a key article/blog entry to pull readers in that way. Has anyone here done this before?

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srikanthb
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Posted: December 03 2008 at 12:23am \| IP Logged

Check the new site and services offered.... Onliee advertising, Internet marketing,online advertising ,internet advertising ,online marketing ,internet marketing and many more ... I found this site in google.

Home page:
http://www.advtmedia.com/index.html

For services
http://www.advtmedia.com/services.php

Contact Info
http://www.advtmedia.com/contactus.php

Jenie0109
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Posted: December 15 2008 at 11:00pm \| IP Logged

Great post! very helpful! :D

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Markos
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Posted: January 14 2009 at 11:59am \| IP Logged

Amazing article! Thank you very much

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dave2009
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Posted: January 14 2009 at 5:54pm \| IP Logged

I am looking for some partners to join hands to achieve win-win cooperation. I wonder if you have interest in running your own Interracial dating site or work-at-home business. I would like to set it up for you at no cost . You can earn money if you can get users registering at your dating site. Please feel free to contact me marketingmanager008 at gmail dot com for details.

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Posted: January 14 2009 at 10:04pm \| IP Logged

Landing Page is better but if you couldn't build one, is also OK. We could promote products through articles, surfing traffice and so on. Many methods are availiable.

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RiseDisplayFan
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Posted: February 04 2009 at 6:51pm \| IP Logged

Thanks, very helpful info.

I'm new to this forum and look forward to contributing and sharing ideas
with like-minded Internet marketing individuals!

Cheers,
RiseDisplayFan

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rosemarschall09
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Posted: February 09 2009 at 11:24pm \| IP Logged

thanks for sharing your wonderful idea.:)

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shankyrhodes
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Posted: February 16 2009 at 2:54am \| IP Logged

this article is nice and meaningful.
http://www.dirtystreetadvertising.com
info@dirtystreetadvertising.com
0800 4118 752

candid
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Posted: March 05 2009 at 10:37am \| IP Logged

I have been planning to start a product promotion too
soon.

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amanda
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Posted: March 11 2009 at 1:17am \| IP Logged

Having a good and friendly landing page with easy navigation is very important for you website to convert well.

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Ibenia
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Posted: March 13 2009 at 10:41am \| IP Logged

worth the read.

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tan111
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Posted: March 25 2009 at 5:10am \| IP Logged

I heard that it is bad for SEO to have a lot of links on the page

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