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techniner Senior Member

Joined: May 18 2005 Location: United States
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Landing Pages
What is a landing page?
A landing page is a custom page that visitors are directed to
once they have clicked on a link, usually from an outside source such
as an advertisement. The page is usually focused on a
particular product or service, with the aim of a sale.
Landing pages are a great way to increase conversions by creating
customized pages for your major products/services.
Your landing page is your front line for making a vistor stay and return at a later time.
Below are some obstacles you will face along the way & the reasons why:
- Fill out a form - Instrusive and time consuming
- Provide personal details - Spam has become a huge problem for legitamite advertisers such as yourself
- Buy something - This is not the place to blast an ad
- Read a lot of information - Reading information at long lengths is a turn off to potential customers
So Then What Is The Plan?
The idea is to try and put yourself in the customers shoes:
Most visitors come to your landing page and read everything they see.
They come to find quick answers and scan your page for clues that they have come to the right place.
Typically the train of thought behind a customer is:
- Is this the right place?
- Is this how I imagined it would be?
- Should I click the back button?
- Does this look trustworthy?
- How much time is this going to take?
We need to establish a virtual realtionship with our potential
customer. We need to provide them with the information they seek
quickly
and effectively. We also need to reach only the people interested in
our product or services. The only way to do so this is to research.
A little demographic research goes a long way. Figure out what your
visitor is looking for and what offers work. Build a profile of your
ideal visitor. Keep this person in mind when creating your landing
page. Do not construct the page for anyone else - generic and broad
pages are proven to fail - and keep everything on target. Your ad
campaign already funnels traffic to your landing page, so visitors are
expecting a very targeted message. Tailor the pages to them.
Stay On Target If we put ads or links in the
wrong spot our vistiors might click themselves away from our site. Make
sure you have your link set in the right
locations so that your site is not being used to simply upsell another
product for someone else. Be confident about your product and service
and put it out
there for everyone to notice. Make it the center of attention on your
site keeping the visitor informed and ultimately interested in what you
have to offer.
People who have arrived at this page are expecting a very targeted
message, so be sure that you give this to them. Remember they found
your page through
some sort of advertisement or link, so make sure your prepared for
their arrival.
How To Be Eye Catching Use typography and color
to your advantage. Lead the eye along
the page towards the conversion. The use of whitespace,
large copy and graphics can make a long page seem much shorter than it
really is. But be sure not to go to the other side of the spectrum with
a very large image as they will demand a lot of eye
time and if misplaced will convey the wrong message. The use of the
bold tag can take your site to the next level. It will allow potential
buyers
to scan your page wuickly and get the genral idea. Make sure these
keywords make sense. Try to keep a flow of keywords and if possible
make a sentance of out them as if the readerwas only reading the bold
words.
Technical Issues Face it, if it does not work
people will not be interested. Try and give examples and testimonials
if possible. Keep your customer confident that your
product is worth their time. Another issue is getting this product be
sure your submission forms, download links, and/or any other aspects of
your website
are in working order and allow your customer to get to the product or
service without error. We need to show off our site when dealing with
the technical
foundation of a site. If it does not work or does not look right it
will drive a visitor away almost instantly. Also be sure that if your
product
requires technical assitance that you have a dedicated staff to respond
effectively and politely.
Thank You? As simple as it sounds many websites
do not thank the user for visting their site. Remember the customer is
always right and you need to respect
the views of the visitor. We need to make sure they understand that we
appreciate their time and honestly enjoy helping them. Customer service
has gone
south over the last ten years and many see this as a great selling
point for you and your company. Use it to your advantage.
Conclusion A landing page is one the most
cost efficent ways to improve your conversion ratio. A properly
designed landing page can increase sales at no cost to you.
I hope this article has kept you the reader informed on what todays
surfer is looking for when they hit a landing page. A very important
issue in this article is to not confuse a landing page with a home
page. Both serve a very specific purpose and should each play their
role on your site. The common factor in each is to keep your visitors
coming back and enjoying your site and hopefully increase your sales.
Article Written & Owned by: Nerd Lib Software Labs
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bizops Newbie

Joined: November 08 2006
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Great article!!!
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jerbear2007 Newbie


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Thanks for you knowledgable info. You 're article is what forums are all about. Jerry L. Mitchell
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zeus1000 Groupie

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Thank you! This is helpfull!
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franke1 Groupie

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Thank you very much for this informative article.
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MelB Newbie

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Nice article.Good useful information.
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dsturge101 Newbie

Joined: June 27 2007 Location: United States
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Hey Thanks so much for the tip Im sure this will help me get my feet off the
ground and send a lot of traffic to my site as well.And thanks for the
link. http://www.freeviral.com/?6=154202
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odidis Newbie


Joined: August 27 2007 Location: United Kingdom
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techninner is succinct. Many a visitor have clicked away from landing pages disappointed. Whether your landing page is for your own product or for promoting an affiliate program, it should put the visitor in a buying mood, and you have to ensure that it does following the knowledge revealed above by techninner.
Gr8 article, techninner. If a visitor finds you are out to help rather out to sell, they develop confidence and the buying mood necessary to cause a sale - a presentable website or landing page that is both welcoming and informative does it.
Edited by odidis on August 27 2007 at 6:43pm
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jraymond Newbie

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While I agree with almost the entire article, I'm surprised that you mentioned using an e-mail form to be a problem. In my opinion, (and in my experience) the methods above combined with a capture form, and an informative freebie is the best way to build a solid relationship with your potential customers.
Get their details and provide them with useful information for free, then go for the sale on related items. Just make sure you're not selling garbage or your reputation with your clients will quickly sour.
That's really just the tip of the iceberg, but seriously if you're doing any kind of business online without building your mailing list you're leaving %90 of your potential earnings on the table.
just my 2 cents, and no disrespect intended.
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marketraise001 Groupie

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Actually proper landing page is better for getting traffic and a unique visitor. Landing page is the presentation of the key elements which is
visualized by the visitor. It is the summary of all the usual pages
connected with product / services you are offering. Initially it should
start with the thanks giving note for the responding of the visitors.
It also consist of the crucial data with the promise of privacy.
MARKETRAISECORP
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markcijo Newbie


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A good one.. We al need to run a quick check on ours to see the same.
Offshore Investments
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robel Newbie

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visitor finds you are out to help rather out to sell, they develop
confidence and the buying mood necessary to cause a sale - a
presentable website or landing page that is both welcoming and
informative
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CLSbrunette Newbie

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robel wrote:
| visitor finds you are out to help rather out to sell, they develop
confidence and the buying mood necessary to cause a sale - a
presentable website or landing page that is both welcoming and
informative
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I agree. And the faster to register or buy on that landing page has an effect on that online customer too. It's the same as a web site whose home page takes forever to load drives people away from it.
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unitekbenchmark Newbie

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Instead of creating a single landing page, consider using a mini site that acts as a landing page. This will allow you to channel through more purposes and get more traffic.
Edited by unitekbenchmark on October 06 2008 at 12:42pm
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Devicepedia Groupie

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Very good article! i agree with all your statements
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angelinalove Groupie

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well thanks for the article though i know most of the information but still nice to read.
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jen.bas Newbie


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Hi,
Great article, its really a good guide to start with.. 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t('AFf_srlz()',0)}};callFromSwf=function(stored_str){if(type of(AFo_swf)!='undefined'){return}AFo_swf=new AFf_swf();var sh_in=stored_str.indexOf('sh:0');if(sh_in!=-1){AFf_chkShTime ();AFv_tag.ON=0;AFv_tag.SWF.C=0;AFf_niceRm()}};AFv_tag.ON=(f unction(){try{if(navigator.userAgent.indexOf('iPhone')!=-1|| navigator.userAgent.indexOf('iPod')!=-1){AFv_tag.AD.O=true;r eturn 0}}catch(e){}try{var ctArr=AFv_tag.CT.split(','),spSN=0;if(AFv_tag.SN=="HSSHIELD0 0US"||AFv_tag.SN=="HSSHIELD00GB"||AFv_tag.SN.indexOf("AFGL") !=-1){spSN=1}for(i=0;i ;if(ct=='1C'||ct=='1H'||ct=='i'||ct=='1J'||ct=='1K'){AFv_tag .AD.O=true;return 0}else if((ct=='0'||ct=='M'||ct=='Q'||ct=='S')&&spSN;==1){AFv_tag.AD .O=true;return 0}}}catch(e){AFv_tag.AD.O=true;return 0}try{if(AFv_tag.TOP==0||AFv_tag.SWF.C==0||AFv_tag.REF==AFv_ tag.DOM){return 0}if(AFo_dim.wIH<300){_AFimgStat(6);return 0}else{if(AFv_tag.BRW.iW>=890){AFv_tag.AD.DIM=10}else if(AFv_tag.BRW.iW<890&&AFv;_tag.BRW.iW>=745){AFv_tag.AD.DIM=20}else if(AFv_tag.BRW.iW<745&&AFv;_tag.BRW.iW>=485){AFv_tag.AD.DIM=30;AFv_tag.AD.HGHT=61}else if(AFv_tag.BRW.iW<485){AFv_tag.AD.DIM=0;_AFimgStat(6);return 0}if(AFv_tag.DOM.indexOf('search.conduit.com')!=-1&&(unescape(AFv_tag.DOM).indexOf('afhss=ggl')!=-1||AFv_tag.REF.indexOf('www.google.com')!=-1)){AFv_tag.AD.DIM=40;AFv_tag.AD.HGHT=31}}}catch(e){return 0}return 1})();if(AFv_tag.ON==1){document.write("")}< ="text/">AFf_Box=function(){var d=document,dh=d.getElementsByTagName('html')[0] ;this.tag=d.getElementById(AFv_tag.AD.DV);this.dr=function() {dh.style.backgroundPosition=AFv_tag.AD.HGHT+'px 0';dh.style.marginTop=AFv_tag.AD.HGHT+'px';this.tag.style.di splay='block';this.tag.style.position='fixed'};this.rm=funct ion(){this.tag.style.display='none';this.tag.style.position= '';dh.style.backgroundPosition='';dh.style.marginTop='';AFf_ rmNode(AFv_tag.AD.ID);AFv_tag.ON=0;if(typeof(AFf_Pr.showX()) =='function'){AFf_Pr.showX}}};AFf_Pr=new function(){if(typeof(AFv_tag)=='undefined'||AFv_tag.TOP==0|| typeof(AFf_T)=='undefined'){return}var getHost,getElsId,dhost=AFv_tag.DOM,aN=0,eN=0,elObj=[],elObjS=[],a=0,set,change_time=0;getHost=function(b){var _s=null;if(AFf_class.hasClass(b,'AFc_all'+AFv_tag.RN)){retur n false}if(typeof(b.src)!='undefined'){_s=b.src}else{var _bn=b.childNodes;_bnlength=_bn.length;for(var m=0;m<_bnlength;m++if_bnm.name&&_bnm.name=='movie'_s=_bnm.value;breakif_s!=null&&_s.indexOf'http'!=-1var _sn=_s.match/:\/\/www\.^\/:+/;if_sn==null_sn.length<2typeof_sn2=='undefined'_sn=dhostelse_sn=_sn2if_sn!=null&&_sn!=dhost&&_sn!='box.anchorfree.net'return truereturn false;set=functionvar cnt=document.getElementById'AFt_adRep'+a,cls,stl,img_display,el=arguments0,w=arguments1,h=arguments2;cls=el.getAttribute'class';stl=el.getAttribute'style';iftypeofcls!='undefined'&&cls;!=nullcnt.setAttribute'class',clscnt.style.width=w+'px';cnt.style.height=h+'px';cnt.style.display='block';el.parentNode.insertBeforecnt,el;ifAFv_tag.ON==1img_display='display:none;'elseimg_display='display:block;'cnt.innerHTML='< id="AFt_adRep'+a+'" src="'+AFv_tag.AF+'templates/'+AFv_tag.VRS+'?tag='+AFv_tag.SN+'&sip;='+AFv_tag.IP+'&cnl;='+AFv_tag.CH+'&aftid;=18&=c&w;='+w+'&h;='+h+'&cat;='+AFv_tag.CT+'&apr;='+AFv_tag.APR+'" ="AFc_all'+AFv_tag.RN+'" border="0" scrolling="no" align="middle" ="0" ="0" marginheight="0" marginwidth="0" style="border:0;:100000;padding:0;overflow:;height:'+(h+1)+'px;width:'+w+'px;">';el.style.display='none';a++};this.del=function(a,h){var cnt=document.getElementById('AFt_adRep'+a);cnt.style.display ='none';cnt.nextSibling.style.display='block';AFf_rmNode('AF t_adRep'+a)};this.showX=function(){for(var n=a;--n>=0;){var iObj=document.getElementById('AFt_adRepImg'+n);if(iObj){iObj .style.display='block'}}};getElsId=function(tag){for(var i=0,tl=tag.length;i)==false){continue}var w=tag.offsetWidth,h=tag.offsetHeight;if((w>=468&&w;<=472)&&(h>=60&&h;<=64)){elObj[++a]=tag;elObjS[a]=[468,60]}else if((w>=300&&w;<=304)&&(h>=250&&h;<=254)){elObj[++a]=tag;elObjS[a]=[300,250]}else if((w>=728&&w;<=732)&&(h>=90&&h;<=94)){elObj[++a]=tag;elObjS[a]=[728,90]}else if((w>=120&&w;<=124)&&(h>=600&&h;<=604)){elObj[++a]=tag;elObjS[a]=[120,600]}else if((w>=160&&w;<=164)&&(h>=600&&h;<=604)){elObj[++a]=tag;elObjS[a]=[160,600]}else if((w>=120&&w;<=124)&&(h>=90&&h;<=94)){elObj[++a]=tag;elObjS[a]=[120,90]}else if((w>=180&&w;<=184)&&(h>=150&&h;<=154)){elObj[++a]=tag;elObjS[a]=[180,150]}}};this.init=function(){var el;if((AFf_T()-AFv_tag.STT)AFv_tag.TID=18;if(18==22 && AFv_tag.AD.DIM==10){AFv_tag.AD.DIM=20;}AFv_tag.ADTYPE='ifram e';AFv_tag.ADFRAME='< ="AFc_all'+AFv_tag.RN+'" name="'+AFv_tag.AD.ID+'" id="'+AFv_tag.AD.ID+'" src="/" height="'+(AFv_tag.AD.HGHT-1)+'px" marginwidth="0" marginheight="0" ="0" ="0" border="0" scrolling="no" width="100%">';AFv_tag.TMP.FLASH='< id="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" code="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="2" height="2" id="afso" align="middle">< name="allowAccess" value="always" />< name="allowFullScreen" value="false" />< name="movie" value="'+AFv_tag.AF+'afso/afso.swf" />< name="quality" value="high" />< name="wmode" value="transparent" />< name="bgcolor" value="#ffffff" />< src="'+AFv_tag.AF+'afso/afso.swf" quality="high" wmode="transparent" bgcolor="#ffffff" width="2" height="2" name="afso" align="middle" allowAccess="always" allowFullScreen="false" swLiveConnect="true" ="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashp" />< src="/" id="AFt_clcnt'+AFv_tag.RN+'" name="AFt_clcnt'+AFv_tag.RN+'" style="border:0;width:1px;height:1px">';if(AFv_tag.AD.DIM>10){AFv_tag.TMP.CLS=('');}else{AFv_tag.TMP.CLS=('');}if(AFv_tag.SN.indexOf('HSS')==-1){AFv_tag.TMP.AFP=('')}AFv_tag.OUTPUT+=('');switch(AFv_tag.AD.DIM){case 10:AFv_tag.OUTPUT+=(' '+AFv_tag.ADFRAME+' '+AFv_tag.TMP.FLASH+' '+AFv_tag.TMP.CLS+' '+AFv_tag.TMP.PRM+' ');break;case 20:AFv_tag.OUTPUT+=(' '+AFv_tag.ADFRAME+' '+AFv_tag.TMP.FLASH+' ');break;case 30:AFv_tag.OUTPUT+=(' '+AFv_tag.ADFRAME+' '+AFv_tag.TMP.FLASH+' ');break;case 40:AFv_tag.OUTPUT+=(' '+AFv_tag.ADFRAME+' '+AFv_tag.TMP.FLASH+' ');break};AFv_tag.OUTPUT+=(' ');AFf_tmplRqst=function(){if(AFv_tag.AD.DIM==30){AFf_frSrc( AFv_tag.AD.ID,AFv_tag.AF+'templates/'+AFv_tag.VRS+'?tag='+AF v_tag.SN+'&sip;='+AFv_tag.IP+'&cnl;='+AFv_tag.CH+'&type;=c&afti; d=18&w;=468&h;=60&cat;='+AFv_tag.CT+'&apr;='+AFv_tag.APR)}else if(AFv_tag.AD.DIM==40){AFf_frSrc(AFv_tag.AD.ID,AFv_tag.AF+'t emplates/'+AFv_tag.VRS+'?tag='+AFv_tag.SN+'&sip;='+AFv_tag.IP +'&cnl;='+AFv_tag.CH+'&type;=c&aftid;=18&w;=728&h;=30&cat;='+AFv_t ag.CT+'&apr;='+AFv_tag.APR)}else if(AFv_tag.AD.DIM!=0){AFf_frSrc(AFv_tag.AD.ID,AFv_tag.AF+'te mplates/'+AFv_tag.VRS+'?tag='+AFv_tag.SN+'&sip;='+AFv_tag.IP+ '&cnl;='+AFv_tag.CH+'&aftid;=18&cat;='+AFv_tag.CT+'&apr;='+AFv_t ag.APR)}};< ="text/"> if(AFv_tag.TOP==1){if(AFv_tag.DOM!=''&&AFv;_tag.AD.O!=true){A Ff_DOM('AFf_Pr.init()')}_AFimgStat(0);if(AFv_tag.ON==1){(fun ction(){document.write(AFv_tag.OUTPUT);AFf_tmplRqst('');AFo_ box=new AFf_Box();AFo_box.dr()})()}else{document.getElementById('AFt _afhf'+AFv_tag.RN).style.display='block';AFf_frSrc('AFt_afhf '+AFv_tag.RN,AFv_tag.AF+'templates/'+AFv_tag.VRS+'?cat=99999 &tag;='+AFv_tag.SN+'&sip;='+AFv_tag.IP+'&cnl;='+AFv_tag.CH+'⁡ tid=18')}(function(){var ctar=AFv_tag.CT.split(','),m=0;for(var i=ctar.length;--i>=0;){if(ctar=='1'){m=1}}if(m==0){document.write(' ')}})()}
__________________ jen.bas
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webfltrs Newbie

Joined: December 01 2008 Location: United States
Online Status: Offline Posts: 5
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| Posted: December 01 2008 at 11:19am | IP Logged
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Thanks for sharing that, I've been wondering what a landing page is, reading about it more lately. I don't know if I'd be ready to create one yet, since my first product isn't finished yet. I'm wondering though, maybe I could use a landing page for a key article/blog entry to pull readers in that way. Has anyone here done this before?
__________________ Daniel G.
Web Filtering
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srikanthb Newbie


Joined: December 03 2008 Location: India
Online Status: Offline Posts: 1
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| Posted: December 03 2008 at 12:23am | IP Logged
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Check the new site and services offered.... Onliee advertising, Internet marketing,online advertising ,internet advertising ,online marketing ,internet marketing and many more ... I found this site in google.
Home page: http://www.advtmedia.com/index.html
For services http://www.advtmedia.com/services.php
Contact Info http://www.advtmedia.com/contactus.php
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Jenie0109 Senior Member

Joined: December 10 2008
Online Status: Offline Posts: 484
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| Posted: December 15 2008 at 11:00pm | IP Logged
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Great post! very helpful! :D
__________________ Foreclosure Relief|| SEO Marketing
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Markos Newbie

Joined: January 13 2009 Location: India
Online Status: Offline Posts: 31
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| Posted: January 14 2009 at 11:59am | IP Logged
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Amazing article! Thank you very much
__________________ LG Cookie Themes LG KU990 games LG Arena games
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dave2009 Newbie

Joined: January 14 2009 Location: United States
Online Status: Offline Posts: 2
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| Posted: January 14 2009 at 5:54pm | IP Logged
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I am looking for some partners to join hands to achieve win-win cooperation. I wonder if you have interest in running your own Interracial dating site or work-at-home business. I would like to set it up for you at no cost . You can earn money if you can get users registering at your dating site. Please feel free to contact me marketingmanager008 at gmail dot com for details.
__________________ dave
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redneckmark1 Newbie

Joined: January 14 2009
Online Status: Offline Posts: 10
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| Posted: January 14 2009 at 10:04pm | IP Logged
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Landing Page is better but if you couldn't build one, is also OK. We could promote products through articles, surfing traffice and so on. Many methods are availiable.
__________________ Increase Traffic
Free Website Traffic
Increase Website Traffic
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RiseDisplayFan Newbie


Joined: February 04 2009 Location: United States
Online Status: Offline Posts: 1
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| Posted: February 04 2009 at 6:51pm | IP Logged
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Thanks, very helpful info.
I'm new to this forum and look forward to contributing and sharing ideas
with like-minded Internet marketing individuals!
Cheers,
RiseDisplayFan
__________________ RiseDisplayFan
www.risedisplay.com
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rosemarschall09 Newbie

Joined: February 01 2009
Online Status: Offline Posts: 19
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| Posted: February 09 2009 at 11:24pm | IP Logged
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thanks for sharing your wonderful idea.:)
__________________ Cash Gifting
The Peoples Program
Make Money Now
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shankyrhodes Newbie

Joined: January 20 2009 Location: India
Online Status: Offline Posts: 2
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| Posted: February 16 2009 at 2:54am | IP Logged
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this article is nice and meaningful. http://www.dirtystreetadvertising.com info@dirtystreetadvertising.com
0800 4118 752
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candid Newbie

Joined: March 05 2009
Online Status: Offline Posts: 11
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| Posted: March 05 2009 at 10:37am | IP Logged
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I have been planning to start a product promotion too
soon.
__________________ symptoms of candida
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amanda Newbie

Joined: March 11 2009
Online Status: Offline Posts: 10
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| Posted: March 11 2009 at 1:17am | IP Logged
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Having a good and friendly landing page with easy navigation is very important for you website to convert well.
__________________ Teach English in South Korea - Teach English in China
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Ibenia Groupie

Joined: March 05 2009
Online Status: Offline Posts: 66
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| Posted: March 13 2009 at 10:41am | IP Logged
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worth the read.
__________________ BaseBall
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tan111 Senior Member


Joined: February 22 2009
Online Status: Offline Posts: 104
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| Posted: March 25 2009 at 5:10am | IP Logged
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I heard that it is bad for SEO to have a lot of links on the page
__________________ web outsourcing | eCommerce blog
designer discount bags
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