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Search Engine Optimization Discussion
Webmaster Forums : Search Engine Optimization Discussion

Topic: Search Engine Scoring System

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techniner
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Posted: September 29 2005 at 7:08am \| IP Logged

SEO Tips & Tricks

This article covers TITLE TAGS, MAIN BODY CONTENT, and META TAGS (which is what you see below).

Search engines give more importance to some items in their ranking algorithms. Following is a list of what items are given the most importance to items that have the least importance, in search engine rankings.

TITLE . 2.0
LINK POPULARITY . 2.0
THE MAIN BODY TEXT . 1.5
DOMAIN NAME . 1.0
KEYWORD PROMINENCE . 1.0
HEADING TAGS . 0.5
PROXIMITY OF KEYWORDS . 0.5
BOLD or ITALIC . 0.4
FOLDER or FILENAME . 0.3
META DESCRIPTION . 0.3
ALT TAG . 0.2
TITLE ATTRIBUTE . 0.2
META KEYWORDS . 0.1
TOTAL HIGHEST SCORE POSSIBLE = 10

TITLE TAG . 2.0/10
The title tag is an important part of a website. It is basically a short description of the page, and the most important words should go first. Every HTML (web page) should have a title tags and all tags should be unique. It is recommended that you do not use the same tags for multiple documents. Some tips to keep in mind when creating title tags are:

It should always appear immediately after the opening <HEAD> tag
It should be specific keywords and phrases
If you use the same keyword twice, do not use it right next to each other. (eg. <title> Professional Marketing Tips . Tips On Marketing>), and do not use one word more than twice.
Titles should be between 5-12 words (less than 60 characters).
Place primary keyword at the starting of the tag.
Try to minimize/eliminate the use of commas in this tag.
Strive for a keyword density of 25-35% for each keyword.
Always remember to close the tag (</title>)
All pages MUST have a unique and descriptive keyword phrase in the title.
Do not change the tag regularly.

THE MAIN BODY TEXT . 1.5/10
Use the following tips to increase the effectiveness of the main body text. These tips also cover Keyword prominence (1.0/10), Heading Tags (0.5/10), Proximity of Keywords (0.5/10), Bold or Italic (0.4/10), and Alt Tag (0.2/10)

Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML Page
Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
Try to keep the word count of anywhere between 250 to 750 words per page.
Use CSS instead of font tags
Get rid of JavaScript in the code, and instead use an external file.
Keep image buttons as text links, or have image and text links.
Repeat page title in a heading at the top of the page, if possible.
Use heading tags (<h1>, <h2>, <h3>., <h6>). You can alter the way these tags look via CSS.
Keyword proximity: It refers to the closeness between two or more keywords, Always try to group words together that might be searched on as a single phrase by a user.
Place some important keywords in Bold or Italic.
Use Alt tag to describe images.
Make sure the code of the homepage is not greater than 32k.
Try to keep max font size 11px or 12px. (2 or 3 in most web programs).
Avoid the use of nested loops in <table> structure.
Use W3C technologies and guidelines
Update your body text at regular intervals, as many search engines prefer websites which are updated regularly

METATAGS - Meta Description (0.3/10), Meta Keywords (0.1/10)

Meta Description

Write it in sentence structure
Should be relevant to the similar 25-30 words (under 150 characters) description of the first text on the visible page.
Do not repeat keywords more than 3 times in the description tag, or use different forms of the keyword.
Minimize the use of stop words such as "and", "the", "of", etc.
Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
Try to include this tag in all pages by describing the content, and try to be unique in all descriptions.
Don't fill your descriptions with only keywords.
Strive for 5-10% keyword density.

MetaKeywords

Keep it less than 130 characters for better results.
Start with the most important then least important.
Use keywords/phrases.
Do not repeat any one word more than three (3) times.
Do not place repeated keywords together.
Use keywords that will be actually found on the page, and ones that reflect the essence of your content.
Try to use small case in keyword/phrases

Article Written & Owned by: Nerd Lib Software Labs

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Jess
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Posted: November 22 2005 at 12:42pm \| IP Logged

can I ask what evidence those weighting's are based on?

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techniner
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Posted: November 25 2005 at 1:10pm \| IP Logged

Being an SEO company and have stuided the egniens for the last 10 years we can say with confidence that those are very accurate "gudielines" to live by.

They are not written in stone and more importantly one thing might ut weigh the next thing as the algos change on a monthly basis.

But in using this guide you will be successful.

http://nerdlib.com

Has a ton more articles for your viewing pleasure.

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wolfe
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Posted: January 13 2006 at 9:51am \| IP Logged

should a 'front page' not use frames as far as using content for search engines? website im working on is pretty much graphical on main page.also,which frame of main page should i alter to utilize the content if it is doable.

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Posted: January 27 2006 at 1:54pm \| IP Logged

wolfe wrote:

Hi,

Using frames on a homepage is not good for search engine optimization. Try to avoid them whenever possible. When the search engine spiders the page it has nowhere to go.

Search engines have trouble following frames, and they may only index the framed content page and not the navigation frame.

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trishainfotech
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Posted: February 10 2006 at 4:20am \| IP Logged

i think link popularity should have 5 instead of 2 . all sites on top of search engines normally have lot of links on them .

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techniner
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Posted: February 13 2006 at 7:37am \| IP Logged

The reason this score is low is because people tend to not take the relveance serious enough.

So on average we gave it a 2.

People think because you have massive links then your popularity will go up when in fact you can be penalized for non relative content.

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cheryl
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Posted: July 13 2006 at 8:03am \| IP Logged

How do personal blogs at places like LiveJournal and Myspace and similar sites fair in the rankings? Is it better to have your own page or have a blog at one of these places?

Edited by cheryl on July 13 2006 at 8:04am

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nikki79
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Posted: November 13 2006 at 12:43pm \| IP Logged

hi,

is this information relevant for all search engines or only for google or
spider based search engines?

thanks

techniner
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Posted: November 15 2006 at 6:36pm \| IP Logged

Well it is not set in stone but it is a good guide for pretty much all engines.

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moises
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Posted: December 01 2006 at 7:08am \| IP Logged

THANKS A LOT.These are really great tips for SEO to get higher ranking. I also got some tips and tricks from a website which says about when to submit the website to google:- As soon as you register your domain name, submit it to Google! Even if you havenï¿½t built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you havenï¿½t fully articulated your business plan and marketing plan, submit your domain name to Google.Donï¿½t wait!

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.

The second reason is a recent phenomenon called ï¿½Google Sandboxï¿½. Many SEO experts believe that Google ï¿½sandboxesï¿½ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site).

By submitting your domain name to Google as soon as you register it, youï¿½re establishing a site history even if the site has no content. By the time youï¿½ve built your site, written your copy, and developed the rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.

If you wait until launch day to submit your site, youï¿½ll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.

my favorite links

Johnni
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Posted: December 02 2006 at 1:30pm \| IP Logged

techniner wrote:

SEO Tips & Tricks

Article Written & Owned by: Nerd Lib Software Labs

For what reason someone said SEO is no longer that important?

For me, without SEO the SE will index my sites only just to have them listed and lost in the crowd because of low ranking.

I love to optimize my sites for SE ranking.

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julia_1
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Posted: June 29 2007 at 11:29am \| IP Logged

Thank! great SEO tips.

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natemartin1976
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Posted: July 10 2007 at 10:37pm \| IP Logged

I just opened up a new classifieds Site
( http://www.overstockandstuff.net ) to generate traffic to my web store.You can add anything you would like on this site. It is a great way for everyone to get direct links to there sites. I need some people to test the entire site. It is really nice so far i think. If you would leave feedback on here that would be great.
Thank you so much
Nate Martin
http://www.overstockandstuff.com

http://www.overstockandstuff.net <-----classifieds direct site

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ebookads
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Posted: July 26 2007 at 3:53am \| IP Logged

Webmaster,

I'm not entirely sure about what you say regarding Google taking months to put sites on their register as I registered my site on 12/07/07 and I am already on the list, in fact I was within 3 days.

I have however heard this said before so it must be true, any ideas why this may have occured.

Also, which is even more strange, my site is called ebookads, if I type this into Google my site come the first site listed ranking above ebookads.com which is a long established site with a high PR whilst my own PR isn't even know.

Strange but true.

http://ebookads.co.uk

Cheers.

templatesflow
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Posted: September 02 2007 at 11:04am \| IP Logged

Your post rocks!
Nice and very useful info! Waiting for next posts.

Regards, templatesflow.com

lbouman
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Posted: December 10 2007 at 7:10pm \| IP Logged

Thanks for the information...I will take a look at my own site.

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mikebee27
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Posted: January 13 2008 at 10:40am \| IP Logged

If the site has been live for over 6 months then it won't be sandbagged and will show up as soon as Google starts indexing. If it's a new site, however, it could be awhile before Google does anything with it. It definately varies.

/Mike Barnard

http://www.actualizestudio.com

marketraise001
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Posted: April 04 2008 at 6:44am \| IP Logged

techniner wrote:

SEO Tips & Tricks

It should always appear immediately after the opening <HEAD> tag
It should be specific keywords and phrases
If you use the same keyword twice, do not use it right next to each other. (eg. <title> Professional Marketing Tips . Tips On Marketing>), and do not use one word more than twice.
Titles should be between 5-12 words (less than 60 characters).
Place primary keyword at the starting of the tag.
Try to minimize/eliminate the use of commas in this tag.
Strive for a keyword density of 25-35% for each keyword.
Always remember to close the tag (</title>)
All pages MUST have a unique and descriptive keyword phrase in the title.
Do not change the tag regularly.

Make sure to put the most important keywords into a carefully crafted paragraph at the beginning of your HTML Page
Keyword Density: If the page contains less than 500 words, keeping 1-3% of those words is better. If the page contains more than 500 words, keep 3-5% of the overall content.
Try to keep the word count of anywhere between 250 to 750 words per page.
Use CSS instead of font tags
Get rid of JavaScript in the code, and instead use an external file.
Keep image buttons as text links, or have image and text links.
Repeat page title in a heading at the top of the page, if possible.
Use heading tags (<h1>, <h2>, <h3>., <h6>). You can alter the way these tags look via CSS.
Keyword proximity: It refers to the closeness between two or more keywords, Always try to group words together that might be searched on as a single phrase by a user.
Place some important keywords in Bold or Italic.
Use Alt tag to describe images.
Make sure the code of the homepage is not greater than 32k.
Try to keep max font size 11px or 12px. (2 or 3 in most web programs).
Avoid the use of nested loops in <table> structure.
Use W3C technologies and guidelines
Update your body text at regular intervals, as many search engines prefer websites which are updated regularly

METATAGS - Meta Description (0.3/10), Meta Keywords (0.1/10)

Meta Description

Write it in sentence structure
Should be relevant to the similar 25-30 words (under 150 characters) description of the first text on the visible page.
Do not repeat keywords more than 3 times in the description tag, or use different forms of the keyword.
Minimize the use of stop words such as "and", "the", "of", etc.
Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
Try to include this tag in all pages by describing the content, and try to be unique in all descriptions.
Don't fill your descriptions with only keywords.
Strive for 5-10% keyword density.

MetaKeywords

Keep it less than 130 characters for better results.
Start with the most important then least important.
Use keywords/phrases.
Do not repeat any one word more than three (3) times.
Do not place repeated keywords together.
Use keywords that will be actually found on the page, and ones that reflect the essence of your content.
Try to use small case in keyword/phrases

Article Written & Owned by: Nerd Lib Software Labs

Excellent post.Infact you have hardly missed out on anything other than stating that prior to all these you need to check for broken links and get your confirmed HTML certificate so that it is regularly indexed by the Search Engine spiders. Any thanks for sharing the tips.Very informative.

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paul.e
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Posted: July 30 2008 at 3:38pm \| IP Logged

Thanks for sharing this info. But i think different search engine has different scoring systems.

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Laral
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Posted: July 31 2008 at 6:03pm \| IP Logged

I am a beginner .So this tips are really helpful to me .Many thanks !

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simonjohn
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Posted: August 07 2008 at 3:50am \| IP Logged

Thanks for sharing these ideas

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Chapman
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Posted: August 09 2008 at 2:49am \| IP Logged

Hi there,

This is quite a formula , but a similar kind of formula is employed bythe search engines like google . One of the things that google has done is they have created a scoring system they call pagerank that generally summarizes a particular web sites accumulated score of the quantity and quality of inbound links. This scoring is done on approximately a logarithmic scale, with 1 being the lowest and 10 being the highest. Because it is logarithmic, a 2 is significantly better ranked than a 1, and a 3 is significantly better ranked than a 2, and so on.

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zwtseo
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Posted: August 12 2008 at 12:52am \| IP Logged

hey, excellent post,
really nice tips,
Never knew about the weightage of various factors

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angelinalove
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Posted: September 02 2008 at 11:20pm \| IP Logged

Another great article. I have learn so many on-page tricks from this article.

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nic.lk
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Posted: September 06 2008 at 5:23am \| IP Logged

Very interesting article. Very informative. Thanks for sharing it.

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micheelgeorge
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Posted: September 19 2008 at 5:42am \| IP Logged

Well-designed sites make the sales! Take some time to seriously evaluate your website and follow the steps in this article, that will help you for achieving high ranking in all the important search engines to you more visitors. If you can implement the methods described in this article, you should have no problem getting a fairly high ranking (but I cannot guarantee that you will get the highest rank possible). All tips are categorized according to its area.
----------
micheel

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becky123
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Posted: September 22 2008 at 1:14am \| IP Logged

All those information Very interesting.Thanks for sharing it.

http://www.charelle.nl

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andy
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Posted: September 24 2008 at 5:26am \| IP Logged

http://www.mancupid.com

http://www.meetinggay.com

http://www.blackgaykiss.com

http://www.manmatching.com

http://g-a-y-dating.blogspot.com/

foke
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Posted: September 24 2008 at 7:27am \| IP Logged

Hi..

Really great post... at least as a guide.

Thanks a lot!

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