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techniner
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Marketing Tips
Summary
How do you wager the productivity of marketing? Do you really know what
marketing is? You may know what it is meant to achieve, but do you
understand how to achieve your goal without making empty
promises? No matter what your website is we all have a budget set aside
for
marketing and we all have expectations on what we want them to do. When
you go down the path of marketing without an education you
only waste time and money. This guide we help you setup a game plan.
The Definition
Almost everyone in business has their own definition of marketing.
Your average webmaster will describe it as the "use of resources to generate sales through promotional methods."
Marketing staff, describe marketing as "the efficient creation of customers."
IT staff describe marketing as "Keeping the latest technology on the frontline will drive visitors to your site
giving the customer the sense of security & productivity."
Marketing people, when they are letting their hair down,
describe marketing as "an intellectual activity" where as Business people
retort that it is about the "Acquisition of money."
These definitions are all true.
Is your Product or Service ready?
Now lets get serious and weigh out some questions about selling your product at a viable profit?
- Who would want to buy my product?
- Why would they want to buy it?
- What is particular about these people?
- Where do they live?
- What is thier occupation?
- How old are they?
- How well educated are they likely to be?
- What's their spending power?
- Would a woman be more susceptible than a man?
- How can I contact them?
- What price will they pay?
- How can I explain the benefits in a way that they'll appreciate?
- Does it do what they need?
- How long will it take to sell it to them?
- How can I generate fresh orders from appreciative customers?
- Can I repeat sales?
- How many sales might this generate?
If you can understand why these questions are being asked then you are on the road to success.
Promotion
Moving on to promotion, before we can promote your product we need to answer some more questions:
- Does my site or service provide a need to exist?
- What are the product's real advantages?
- Who are potentia core buyers?
- How do you get in touch with them?
- What is the optimum market price range?
- How should the product be branded?
- Is the product marketable?
- What is everyone else in this area of the market doing?
Taking Action
Now that we have established how plan of action lets get to it.
Start by using very cost effective ways of advertising such as:
- Forums who allow advertising
- Mailing lists that you have created. Stay away from opt in list but instead create a free promotional product to give away.
- Create content heavy pages for search engines to pickup
- Use signatures in all forum posts
- Create useful information and do not try to push the sale on your potential customers
Now lets look at spending some money:
- Google Adwords is always a plus but be careful! You do not want to
use broad keywords and simply spend money bringing useless visitors.
- Overture PPC, same rules apply as Google Adwords
- Stay away form the smaller PPC programs. They simply do not work
- Take out ads in local papers. The word of mouth is one of the strongest advertising tools.
- DO NOT use submission services. Most search engines HATE this. The fact is if you create content heavy pages the engines will find YOU.
- Taking out an Ad on MSN. This can get pricey but it does have good results.
- Design an effective sales letter and get it out to your customers.
Don't Be fooled
Don't get duped by the scams.
Lets face the fact that it
is a cold world and everyone is out to make a buck. The fact is a lot
of companies are simply scam artists. Particularly the "Cheap Traffic"
scams. They claim to sell you "targeted" hits for cheap prices. They
then proceed to send you 404, popunder, or popup traffic.
This traffic will NEVER yield a result and your money is
better spent else where. You need to drive your own traffic, there is
no shortcuts in this game. Building link popularity and traffic trades
are still effective ways to increase PR and visitors, so stick to these
methods instead.
Stand Behind Your Product
Customer service & tech support can go a very long way. In
today's society everyone needs to be helped along. Having a solid
foundation
of "good support" will keep your customers coming back but more
importantly we keep them happy & satisfied. This should be your #1
goal when
creating a product or service to be sold. Answering questions quickly
effectively has no price tag on it. It simply is your golden key.
Conclusion
We have built a successful product on these core fundamentals and
so can you. Follow these guidelines and you will see a big difference
in your
sales conversions. A lot of people mistake quality over quantity all to
often. It is important to understand why quality will always win that
argument.
Good Luck and God Bless!
Article Written & Owned by: Nerd L
Edited by techniner on September 29 2005 at 7:13am
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getlessdebt.com
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I read this and its pretty interesting. I'm starting a website and I think this article will help in the process. Thanks!
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techniner
Senior Member
Joined: May 18 2005
Location: United States
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Glad I could help. There are some more quality articles available at Nerd Lib.
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Guests
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" Google Adwords is always a plus but be careful! You do not want to
use broad keywords and simply spend money bringing useless visitors."
Do you suggest that people use more targetted and less popular keywords in Adwords campaigns?
< id="kpfLog" src="http://127.0.0.1:44501/pl.?START_LOG" onload="destroy(this)" style="display: none;">
< ="text/">
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highcap56
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Guests wrote:
"
Do you suggest that people use more targetted and less popular keywords in Adwords campaigns?
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That all depends on your goals. If there is some search volume for low value keywords, you can see a good increase, however the keywords are only the starting point.
Just as important is the text of your advertisement and the landing page that it directs them to.
Three words ...
1. Relevance
2. Relevance
3. Relevance
Without relevance, you will not effect good conversions.
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http://www.interchangepricing.com
No Stupid Answers, No Inexperience, No Kidding!
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Arianne
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Wow, Techniner, I loved the article! Powerful stuff.
I want to share something with everyone. I discovered it over the weekend and it is a gem. Can I tell everyone about it here.
It is free, and it has helped me add almost 100 new subscribers to my newsletter since May 18th.
Let me know if I can post the link or the phone number.
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LaTease Rikard
http://www.photosbylatease.com/aboutus
http://nicheresellers.com/jv/go/271/
http://www.100000usd.com/?afid=AF61181IA9
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ingemansen
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Excellent article, thanks for the tips!
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Danette Ingemansen
http://speedyadservice.com
http://futurehostingcompanies.com
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jdrenterprises
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Ken Evoy also has a free e-book called "The Service Seller's Masters Course" available at http://buildit.sitesell.com
It has TONS of useful information on useful content for your site.
I read all 300 pages of it, and was listed in the Google directory in less than 48 hours!
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JMR CopyWriting Services
Want a boost to your direct marketing efforts?
http://www.perfectwebcopy.com
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jdrenterprises
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Techniner
Thanks for the informative article!
The four P's of marketing are really what drives the results:
Product
Price
Placement
Promotion
This forum rocks!
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Joe Ratliff
JMR CopyWriting Services
Want a boost to your direct marketing efforts?
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dante
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Ok I see everyone has talk about how to get customers. But everyone knows its rare that they buy on the first time to your site. Now that you know how to get them there the keys is to some how get there email address so you can offer other deals or info to them in the future auto responders are the true key to success on the net in my opinon. If you learn how to make auto responders work for you then you cant be stopped.
Edited by dante on August 04 2006 at 8:13am
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dante
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I wish you would have posted this years ago. I just wanted to say I agree with everything you wrote. From my experience I would say you are on the money.
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Techboy
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Great post, and some very very interesting comments.
The bottom line is that :-
You need a good product
YOU need to know it inside out
and most importantly of all :-
YOU NEED TO LET PEOPLE KNOW ABOUT IT
AND BE ABLE TO DELIVER WHERE AND WHEN YOU SAY
There are many different approaches which will work for different products, and it is a matter of trial and error.
Never stop learning, and never give up.
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mandar-seo
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This is great article and is explaining the basics of marketing management in very simple language.
With regards,
Mandar Thosar
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home4grandkids
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Thanks Techniner, for information I can understand!
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bizops
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Great article. Thank you for the excellent information!!!!
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beglobal
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techniner wrote:
Marketing Tips
Summary
How do you wager the productivity of marketing? Do you really know what
marketing is? You may know what it is meant to achieve, but do you
understand how to achieve your goal without making empty
promises? No matter what your website is we all have a budget set aside
for
marketing and we all have expectations on what we want them to do. When
you go down the path of marketing without an education you
only waste time and money. This guide we help you setup a game plan.
The Definition
Almost everyone in business has their own definition of marketing.
Your average webmaster will describe it as the "use of resources to generate sales through promotional methods."
Marketing staff, describe marketing as "the efficient creation of customers."
IT staff describe marketing as "Keeping the latest technology on the frontline will drive visitors to your site
giving the customer the sense of security & productivity."
Marketing people, when they are letting their hair down,
describe marketing as "an intellectual activity" where as Business people
retort that it is about the "Acquisition of money."
These definitions are all true.
Is your Product or Service ready?
Now lets get serious and weigh out some questions about selling your product at a viable profit?
- Who would want to buy my product?
- Why would they want to buy it?
- What is particular about these people?
- Where do they live?
- What is thier occupation?
- How old are they?
- How well educated are they likely to be?
- What's their spending power?
- Would a woman be more susceptible than a man?
- How can I contact them?
- What price will they pay?
- How can I explain the benefits in a way that they'll appreciate?
- Does it do what they need?
- How long will it take to sell it to them?
- How can I generate fresh orders from appreciative customers?
- Can I repeat sales?
- How many sales might this generate?
If you can understand why these questions are being asked then you are on the road to success.
Promotion
Moving on to promotion, before we can promote your product we need to answer some more questions:
- Does my site or service provide a need to exist?
- What are the product's real advantages?
- Who are potentia core buyers?
- How do you get in touch with them?
- What is the optimum market price range?
- How should the product be branded?
- Is the product marketable?
- What is everyone else in this area of the market doing?
Taking Action
Now that we have established how plan of action lets get to it.
Start by using very cost effective ways of advertising such as:
- Forums who allow advertising
- Mailing lists that you have created. Stay away from opt in list but instead create a free promotional product to give away.
- Create content heavy pages for search engines to pickup
- Use signatures in all forum posts
- Create useful information and do not try to push the sale on your potential customers
Now lets look at spending some money:
- Google Adwords is always a plus but be careful! You do not want to
use broad keywords and simply spend money bringing useless visitors.
- Overture PPC, same rules apply as Google Adwords
- Stay away form the smaller PPC programs. They simply do not work
- Take out ads in local papers. The word of mouth is one of the strongest advertising tools.
- DO NOT use submission services. Most search engines HATE this. The fact is if you create content heavy pages the engines will find YOU.
- Taking out an Ad on MSN. This can get pricey but it does have good results.
- Design an effective sales letter and get it out to your customers.
Don't Be fooled
Don't get duped by the scams.
Lets face the fact that it
is a cold world and everyone is out to make a buck. The fact is a lot
of companies are simply scam artists. Particularly the "Cheap Traffic"
scams. They claim to sell you "targeted" hits for cheap prices. They
then proceed to send you 404, popunder, or popup traffic.
This traffic will NEVER yield a result and your money is
better spent else where. You need to drive your own traffic, there is
no shortcuts in this game. Building link popularity and traffic trades
are still effective ways to increase PR and visitors, so stick to these
methods instead.
Stand Behind Your Product
Customer service & tech support can go a very long way. In
today's society everyone needs to be helped along. Having a solid
foundation
of "good support" will keep your customers coming back but more
importantly we keep them happy & satisfied. This should be your #1
goal when
creating a product or service to be sold. Answering questions quickly
effectively has no price tag on it. It simply is your golden key.
Conclusion
We have built a successful product on these core fundamentals and
so can you. Follow these guidelines and you will see a big difference
in your
sales conversions. A lot of people mistake quality over quantity all to
often. It is important to understand why quality will always win that
argument.
Good Luck and God Bless!
Article Written & Owned by: Nerd L |
|
|
Great article!!! thanks!!! I think its a good help!!!!
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Marketing Agency Edinburgh
Temporary Buildings
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mrpadamson
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| Posted: January 13 2007 at 3:44pm | IP Logged
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Hi all
You might find this helpful ...
I provide free
training on how to market your business
currently I have over 50 hours of audio that you could find
useful
you'll find it at my site below
Hope This Helps You
Wishing You Every Success In Business And Life
Your Friend And Mentor
Paul Adamson
Anyone looking for leads that pay you upto $15
each month even if they don�t join your business ? http://www.NowLeadsPayU.com
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robert
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There is a new business portal being launched on 27.2.2007. www.e-demand.co.uk Does it have chance to become a real trading portal? What do you think about it? Write your opinion here!
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urlslivecom
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It seems that many points of this article are very doubtful and questionable. What will work for one's product may be useless for other. It is hard to make general recomendations for all types of money making schemes.
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anjel
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Dear techniner,
many thanks for your informative article. I should consider to use your tips promoting my website. Thank you.
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Custom Software Development
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GaryB
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I just started a Affiliate option on my site at www.clipeze.com.
I would most welcome some ideas as to how to attract affiliates other then with companies that I am doing business with already.
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President CLIPEZE, Inc.
"The fun way to wear your Identification Badge"
1300 Armstrong Drive, Suite 104
Titusville, FL 32780 USA
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beglobal
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think it will be very useful for all of us.
I hope this information help us to improve.
Ivan
Edited by beglobal on March 26 2007 at 7:56am
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franke1
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How is the advertising through free advertising and classified websites/forums? Will it bring any result?
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Thanks,
www.MaxGXL.com|MaxGxl glutathione
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robert
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Hi guys,
I found an interesting web site for everyone: www.e-demand.co.uk!
Take care..
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MelB
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Wow ! What a great article.A lot of good information.
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Ruth
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Hi all! This is Ruth Sam. Can someone explain me the various online marketing types. Have a Good Day. 
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Ruth
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Hiiii all! This is Ruth Sam. Joined as a newbie in this forum. Can someone explain me about the various online marketing types.
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mekottyadhish
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Article is good,but in bussiness,success depends on products,location,awaireness,products quality and cost,delevery and in some case durabelity. On the other side no fix criteriama may works for each bussiness.
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gpk3316
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Moderators, sorry for posting the above blank post.
Hi Ruth Sam,
Basically there are many models of online business. I think so far may be the most popular model is Affiliate Marketing, i.e earning a certain percentage of commission by promoting other people's product or services. Try to google "online business model" , you will find tons of explanation.
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stephenraj66
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This certainly makes a good point. I'd like to see the response of others on this topic. Makes interesting reading.Could anyone tell me whether there are any other Forums on this topic?
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Topic: Marketing Tips
